How to Make a Social Media Editorial Calendar

A social media editorial calendar is a great way to plan out your content strategy. It helps you make sure your posts are consistently hitting the mark for your goals and audience, which can save you a ton of time.

To get started with creating a social media content calendar, first decide on the frequency of your posts. This can be a tricky process, but it’s essential to ensure you’re posting at the right times and reaching your marketing key performance indicators (KPIs) on each platform.

Create a template

A social media content calendar is a great way to keep track of the types of posts you want to share on your social channels. It can also be a great tool to create and plan your social media strategy for the month ahead.

It’s also a good idea to include a caption section in your calendar, so you can pre-plan what you’re going to say alongside each post. These captions are often linked to specific brand goals, KPIs or objectives and help ensure your posts are strategic and purposeful.

When planning your social media calendar, make sure to include a mix of informational and promotional content. While the exact mix will depend on your brand, niche and what type of content works best for your audience, a general rule is that two thirds of your social posts should be informational.

You’ll want to include a column for each piece of content that you’re planning to share on your social media accounts, so it’s easy to see when and how much of it will be posted. This will help you avoid a flood of posts that are too salesy and might alienate your followers.

Another great thing to include in a social media content calendar is links and images that you’ll be sharing. This can help you plan out your content in advance, so that you have time to source quality images or write the copy for each post.

To save time, you can also add drop-down menus to your template so that you can easily choose the kind of content you’re planning to post. This will make it much easier to input your choices into the calendar and not have to manually type them in.

A social media editorial calendar will also help you to ensure your posts are consistent with your brand’s style and tone. This means that you don’t have to worry about accidentally posting the wrong message or forgetting a hashtag.

A social media calendar can also be a good way to get feedback from your audience. This can help you improve your campaigns in the future and create new content that will resonate with your audience.

Determine your goals

A social media editorial calendar is a great way to organize and plan your business’s social media content. It includes everything from determining goals to creating a schedule for posting and reviewing content. It also helps you stay organized and track progress.

Having an editorial calendar can help you create and post content that your audience will enjoy. This type of calendar can also help you promote your brand and get more traffic to your site.

To make an effective social media calendar, you need to determine your goals first. These goals may include boosting sales, increasing engagement, or creating awareness of your brand.

Next, you need to decide which platforms you want to use and the types of content you want to create. Each platform is unique and caters to a different audience, so you’ll need to take this into account when planning your social media strategy.

Once you know your goals, create a spreadsheet to set up short-term and long-term objectives. This will give your team a clear roadmap for their efforts.

When you have your goals in place, it is time to start brainstorming ideas for content. Try to come up with a theme that will tie all your posts together.

You can do this by keeping an eye on your analytics to see which types of content perform best on each social channel. This will give you an idea of what your audiences are looking for and the best times to post.

Then, you can focus on creating a diverse set of posts that will attract your audience and boost your brand. You can do this by making sure to include a mix of pictures, videos, and text-based posts on your social media calendar.

You can also add in platform-specific materials, such as Reels, TikTok LIVE, polls, and shoppable posts to help you maximize your efforts on each channel. This will help you increase your social media reach and improve your conversion rates. You can also track how your posts are performing and make changes accordingly. This can be done with a social media KPI sheet in your editorial calendar.

Create a schedule

A social media editorial calendar is an important tool for marketers who want to proactively plan their content. It allows you to schedule posts, track deadlines, and review published content. It can also help you manage campaigns for multiple social posts, organize team collaboration, and keep an overview of your entire digital marketing strategy.

You can use a variety of tools to make a social media editorial calendar, including Excel, Google Sheets, and Hootsuite. Some of these tools have a visual layout that makes it easier for you to create a schedule, while others allow you to switch between different views depending on your preference.

The first step in creating a social media editorial calendar is to determine what types of content you will be posting. You can do this by conducting a social media audit and determining which channels your audience uses most frequently. This will help you determine what type of content they prefer and which platforms are best for reaching them.

When creating a schedule, you should consider the different content types that are most popular on each platform. Some of the most popular post types are image posts, short videos, and questions that ask for a reaction.

It’s best to mix up your content to avoid boredom. This will help you gain more followers and increase engagement. It’s also important to post the right amount of informational content, too. The average content post should have a ratio of two to three informational posts for every promotional post.

Once you’ve created a schedule for your social media content, you should start to test it out to see what works best. This can be done by using a testing platform, or experimenting with different posting days and times.

A good social media editorial calendar can save you a lot of time and effort. It’s also a great way to hold your team accountable for delivering quality content on time.

You can also make the most of your calendar by analyzing data and finding trends. This will help you understand how to create a schedule that will be most effective for your target audience.

Track your progress

A social media calendar is a great way to keep track of your progress and ensure you’re posting the right content on the right platforms. It’s also a great way to get feedback from your team and stakeholders, which can help you tweak your strategy as necessary.

A lot of people think that social media is all about sharing a random collection of posts, but that’s not the case. Your content strategy should be planned out ahead of time to ensure that you’re maximizing your efforts and optimizing your results.

With a social media content calendar, you can easily plan your posts and make sure that they are published at the perfect time to maximize engagement with your audience. It’s a useful tool for marketers, media managers, market research experts, and strategists who want to create relevant content that helps them achieve their business goals.

To use a social media content calendar, first you need to identify your goals and determine which types of posts you want to post on each platform. For example, if you want to reach a broad audience with your Instagram account, you should post Reels and videos there, while you may share behind-the-scenes photos on Twitter.

Once you’ve identified your goals, you can begin planning the posts for each week or month. You can create a template or use an online tool like Jotform that allows you to enter all of your social media content into one place.

This helps you track your progress on a monthly basis, and it makes it easy to see which type of content is performing well and which types of content are not. You can then adjust your strategies to optimize results and increase the quality of your content.

It’s also a great way to see which types of posts are attracting new followers and retweets, which ones are getting less engagement, and what kinds of hashtags are working best for your posts. Using a social media calendar is also a great way to plan holidays and observance days, so that you can create content specifically for that day.