How to Add Editorial Reviews to Amazon
If you’re an author who is looking for a way to get editorial reviews for your Amazon book, you’ve come to the right place. Here are a few tips on how to go about it.
Build a review team
When you are launching a book, it’s important to build a review team to help promote your book. This will give your product some added social proof and help it rank well in search engines. While it’s great to have a lot of positive reviews, you also want to be sure to have some negative feedback as well. If you don’t have enough negative reviews, this can hurt your business.
You’ll want to create a unique review request for your book. It should include the reason for the review, as well as options for the platform you want to use. The more specific the request, the more likely it will be to be accepted.
You can create a “Review Request” page on your website to make it easy for people to sign up. You may even choose to send people there after they’ve read your book. Alternatively, you can email them to follow up.
Once you have a list of potential reviewers, you should contact them directly. Make sure to mention your book and link to the review page on your website. A personal email is much more likely to get a response than a generic one.
In addition, you should also ask if they would like to write a review. Doing this is especially important if you can’t automatically trigger the request. Even if you have a small number of reviews, they will still be a valuable source of information for consumers.
One way to speed up your Amazon review process is to participate in the Early Reviewer Program. This program allows you to request reviews from customers before you’ve launched your book. They cost $15 or more, but it can help increase the number of reviews you receive.
Another strategy is to look for reviewers in your existing client base. For example, if you have a day job, you can find relevant groups on Facebook. Or, you can ask a friend who has a professional network.
Using an automated platform can help you build a review team and introduce you to a massive pool of potential reviewers. It can also help you manage your advance review copies and newsletters.
Reach out to editors of websites that specialize in specific genres of fiction
The aforementioned can be achieved in a number of ways. Aside from paying for reviews on your own dime, you can enlist the help of fellow authors and book bloggers to help with the heavy lifting. For a fraction of the cost, you’ll get a much better chance of having your review appear in a timely fashion. This can range from a matter of minutes to a couple of weeks. If you’re lucky, you may even score a freebie or two along the way. Hopefully, you’ll have a new ally for life. Just don’t forget to be honest and polite. Having a friend in high places is always a plus, especially if he’s also a voracious reader.
It’s also a good idea to learn a little about the review site you’re dealing with in the first place. You’ll want to do your homework before making a final decision. Likewise, make sure to read through the reviews of other authors to find out if they have any tips and tricks in store for you.